I make my own artisan, premium Kimchi in Brighton, England. My brand new name for my Kimchi is ‘Time for Kimchi’. 

It has got two meanings. First of all, you might take it literally. I would like to  say to everybody, “It’s time for Kimchi”. Kimchi is made from mainly vegetable ingredients using very old traditional wisdom and methods. Its main characteristic, I would say, is ‘fermentation’. Through this process, Kimchi produces good bacteria which are good for our body. It works just like yogurt, simply speaking. However, Kimchi has got many more beneficial properties such as vitamin C, lots of minerals depending on ingredients in various Kimchi. Therefore, let’s eat more Kimchi for our healthy life!! 

My second meaning for ‘Time for Kimchi’ is like that. In Korea, when you are taken a photo, you say, ‘Kimchi’ rather than ‘cheese’. It is when you say ‘Kimchi, your face becomes a smily one as we all want a nice smiley face on our photo. Even though, I must say, nowadays this fashion has gone away in Korea, I would like to remind you of that history of ‘smiley face’.  So remember when you say, ‘Time for Kimchi’ your face will be smiling!